XX1 STARTS FROM GOLD

XX1 wins biggest XC races of 2012

Introduced last May, SRAM XX1, the first 1X specific MTB drivetrain, has already collected some stellar results in the 2012 XC racing season: gold in London with Jaroslav Kulhavy, World and World Cup champion with Nino Schurter. XX1 has won every international XC race it has entered since it has been adopted by the world’s best riders: a true testament of confidence.

SID AND REBA GO 27.5

RockShox introduces SID and Reba in 27.5: together with Revelation, they complete the XC and Trail offering for any wheel size.

EUROBIKE: BEHIND THE SCENES

Eurobike is the biggest bike show in Europe, take a look behind the scenes with the SRAM crew.

GOOD BRAKES ARE PRICELESS

Elixir 5 offers the premium ride quality found in higher-end Elixirs in a simpler and more affordable package.

FIRST TIME, PLUS TWO

Steve Smith wins his first World Cup, joined on the podium by Brannigan and Beer.